Recommendations
48 total recommendations across all priority tiers
| ID | Action | Tier | Confidence | Impact | Effort | Category | Deliverable |
|---|---|---|---|---|---|---|---|
| R001 | Secure GA4, GSC, and Google Ads access to unblock data-driven analysis | Do Now | Confirmed | Critical | low | tracking | -- |
| R010 | Fix pricing inconsistencies across product pages -- Life Hub shows $49/mo with 1... | Do Now | Confirmed | High | low | conversion | Website & SEO Audit |
| R011 | CRITICAL: Fix incomelab.io domain -- all variants return 405 Not Allowed (not re... | Do Now | Confirmed | High | low | seo | Website & SEO Audit |
| R002 | Create comparison/alternative pages: Income Lab vs RightCapital, vs MoneyGuidePr... | This Week | Confirmed | High | medium | content | Competitive Research & Landscape Mapping |
| R003 | Audit trial signup conversion funnel -- identify drop-off points in $20 trial fl... | This Week | Confirmed | High | medium | conversion | Website & SEO Audit |
| R004 | Complete: Technical SEO audit done (T010). 22 action items identified. PSI lab s... | This Week | Confirmed | Medium | low | seo | Website & SEO Audit |
| R012 | Improve pricing page title tag from 'Pricing | Income Lab' to keyword-rich title... | This Week | Confirmed | Medium | low | seo | Website & SEO Audit |
| R013 | Add SoftwareApplication and AggregateRating schema markup to product pages. Add ... | This Week | Confirmed | Medium | low | seo | Website & SEO Audit |
| R014 | Surface Cetera partnership on homepage and key pages. 12,000-advisor network is ... | This Week | Confirmed | High | low | conversion | Website & SEO Audit |
| R005 | Develop category-creation content strategy: 81% of advisors don't use retirement... | This Month | Confirmed | High | high | content | Digital Growth Strategy |
| R006 | Build keyword gap analysis against RightCapital and Covisum to identify organic ... | This Month | Confirmed | High | medium | seo | Website & SEO Audit |
| R007 | Assess brand defense posture in Google Ads. RightCapital confirmed bidding on co... | This Month | Confirmed | Medium | low | paid_media | Digital Growth Strategy |
| R008 | Leverage Cetera partnership in marketing. Add Cetera logo to homepage, create pa... | This Month | Confirmed | High | medium | content | Digital Growth Strategy |
| R015 | Create case studies with quantified outcomes. Zero case studies found on site. C... | This Month | Confirmed | High | high | content | Website & SEO Audit |
| R016 | Add social proof to AI tools pages. 4 AI tool pages (Plan Builder, Interviewer, ... | This Month | Confirmed | Medium | medium | conversion | Website & SEO Audit |
| R017 | Create 'Best Retirement Planning Software for Advisors' listicle/comparison guid... | This Month | Confirmed | High | medium | content | Competitive Research & Landscape Mapping |
| R018 | Target MoneyGuidePro switching advisors. MGP declined from 30.3% to 18.6% market... | This Month | Confirmed | High | medium | content | Competitive Research & Landscape Mapping |
| R024 | Remove duplicate jQuery loading. Theme hardcodes jQuery 3.6.1 from Google CDN; W... | Technical SEO | Confirmed | High | low | seo | Website & SEO Audit |
| R025 | Convert top images to WebP format, starting with hero-home.png (1.9MB). 10 image... | Technical SEO | Confirmed | High | medium | seo | Website & SEO Audit |
| R026 | Add /demo/ to page-sitemap.xml. Primary conversion page is not in sitemap. Check... | Technical SEO | Confirmed | Medium | low | seo | Website & SEO Audit |
| R027 | Add defer/async attributes to non-critical scripts: lottie-web (156KB), swiper-b... | Technical SEO | Confirmed | Medium | low | seo | Website & SEO Audit |
| R028 | Fix highPrice schema value on /pricing/ and /retirement-gps/ -- currently $12,00... | Technical SEO | Confirmed | Medium | low | seo | Website & SEO Audit |
| R029 | Add 4 missing security headers via Cloudflare Transform Rules: Content-Security-... | Technical SEO | Confirmed | Medium | low | other | Website & SEO Audit |
| R030 | Remove WordPress version from generator meta tag and restrict REST API unauthent... | Technical SEO | Confirmed | Low | low | other | Website & SEO Audit |
| R031 | Add email capture to blog and resources pages. Zero email capture exists anywher... | Content Audit | Confirmed | Critical | low | conversion | Website & SEO Audit |
| R032 | Transcribe and enrich top 10-20 webinar posts. ~50% of blog is YouTube embeds wi... | Content Audit | Confirmed | High | medium | content | Website & SEO Audit |
| R033 | Add named author bylines with credentials to all written content. Every post att... | Content Audit | Confirmed | High | low | seo | Website & SEO Audit |
| R034 | Add contextual product links to every article. Tax articles don't link to Tax La... | Content Audit | Confirmed | Medium | low | conversion | Website & SEO Audit |
| R035 | Redirect or consolidate 6 duplicate blog posts (3 with '-duplicate' suffix, 3 wi... | Content Audit | Confirmed | Low | low | seo | Website & SEO Audit |
| R036 | Batch update alt text on all blog images. Nearly all images have empty alt='' at... | Content Audit | Confirmed | Low | medium | seo | Website & SEO Audit |
| R009 | Evaluate agency performance and scope -- determine if current agency is optimall... | Backlog | Needs Verification | Medium | low | agency | -- |
| R019 | Remove user-scalable=no from viewport meta tag. Prevents pinch-to-zoom on mobile... | Backlog | Confirmed | Low | low | seo | Website & SEO Audit |
| R020 | Disable xmlrpc.php access (WordPress attack vector). Should be blocked at Cloudf... | Backlog | Confirmed | Low | low | other | Website & SEO Audit |
| R021 | Review ai-train=yes Content-Signal in robots.txt. Currently permits AI training ... | Backlog | Confirmed | Low | low | other | -- |
| R022 | Monitor Income Discovery as emerging competitor. AI-first positioning (AIDA agen... | Backlog | Confirmed | Low | low | other | Competitive Research & Landscape Mapping |
| R023 | Monitor RightCapital's retirement distribution feature buildout. They're adding ... | Backlog | Confirmed | Medium | low | other | Competitive Research & Landscape Mapping |
| R037 | Fix pricing page FAQ -- lorem ipsum placeholder text visible to prospects. Immed... | From Research | Confirmed | Critical | low | conversion | Website & SEO Audit |
| R038 | Replace $20 paid trial with 14-day free trial (credit card required at signup fo... | From Research | Confirmed | High | medium | conversion | Digital Growth Strategy |
| R039 | Create G2 profile and launch review generation campaign. Income Lab has ZERO pre... | From Research | Confirmed | High | low | conversion | Digital Growth Strategy |
| R040 | Kill or dramatically reduce Instagram effort. 947 posts for 542 followers is ter... | From Research | Confirmed | Medium | low | content | Digital Growth Strategy |
| R041 | Create 5 comparison pages targeting highest-intent keywords: Income Lab vs Right... | From Research | Confirmed | High | medium | content | Digital Growth Strategy |
| R042 | Create 'Best Retirement Planning Software for Advisors [2026]' buyer's guide. Hi... | From Research | Confirmed | High | medium | content | Digital Growth Strategy |
| R043 | Leverage Derek Tharp's dual role as Lead Researcher at Kitces.com. This is Incom... | From Research | Confirmed | High | medium | content | Digital Growth Strategy |
| R044 | Systematize Justin Fitzpatrick podcast guesting at 2-3 per month. Justin has MIT... | From Research | Confirmed | High | medium | content | Digital Growth Strategy |
| R045 | Evaluate website platform migration: Webflow + HubSpot Marketing Hub hybrid reco... | From Research | Likely | High | high | other | Digital Growth Strategy |
| R046 | Add annual/monthly toggle with 'Save 18%' badge to pricing page. Income Lab's 18... | From Research | Confirmed | Medium | low | conversion | Website & SEO Audit |
| R047 | Submit Income Lab for WealthManagement.com Wealthies awards. No nomination found... | From Research | Confirmed | Medium | low | other | Digital Growth Strategy |
| R048 | Hire Content Marketing Manager as first marketing hire ($80-110K). Current team ... | From Research | Likely | High | high | other | Digital Growth Strategy |